- Tue, May 12 2009
- Filed under: Marketing essentials
1. Read Jeff Brooks on Target’s benchmarking data on online fundraising.
Jeff says: To me, the big surprise to me is that the human services sector is down 3.4%. In a down economy, when the very situations these organizations are built to help change are everywhere and top of mind, why are they raising less money?
2. Read Nancy Schwartz on why your new website is not news.
No one else cares if you have a new Web site. It’s not about what’s important to you… What your base does care about what the site changes do for them—what the value is for them.
3. Read Peter Deitz on what friends to friends fundraising IS working online.
Peter says: I’m going to share with you a few campaigns and platforms that have done really well in the last year. Interestingly, they all share one thing in common. They treat seconds, minutes, and hours as perfectly reasonable units of time in which to raise money, coordinate volunteers, and communicate with supporters.
4. Read MarketingProfs on what to do when you’re out of topic ideas for your blog.
They say (and I do): Talk about three blogs you like. There’s no need for in-depth analysis—simply link to an outstanding post at each site with a line explaining why it’s worth your readers’ time.
5. Check out Margaux’s great extreme makeover of a nonprofit website.
We’re going to have her tell us more about it on a future Network for Good 911 call.