- Mon, February 02 2009
- Filed under: Marketing essentials
I’m underwhelmed. The game is way more exciting than the commercials. That said, I love the Hulu site featuring them to share (like here) and vote.
Here’s what you can learn from the millions and millions corporate American spent on the spectacle.
1. Pay attention to the national mood. In the midst of a crappy economy, we saw attempts to brighten things up. There were lots of job hunting sites (that tried to be funny) as well as let’s-be-happy ads (like the Coke one and SoBe one below).
2. Remember your audience. A lot of ads did NOT do this in my view (see below), but some hit the mark like the boring but very effective Hyundai assurance ads (lose your job, you can return the car, we’ll honor that contract with you) and the cars.com ad, which seemed to be based on market research showing people are intimidated by the car buying process.
3. Money doesn’t buy good marketing. There were some real duds. Like TeleFlora and GoDaddy. TeleFlora was awful - thanks guys for making me have totally negative associations with flowers! And who CARES if they are in a box or not?! AWFUL. As for Bud, I loved Conan but I’m totally undecided about all those darn Clydesdales. They are adorable, but I gotta tell you the people who loved the ads the most in my household were all under age 10. Future beer drinkers? Do regular or prospective Bud drinkers like this cutsie thing? I’m not convinced. If you like the horse ads, let me know if you’ll be drinking more Bud now, and I’ll be proved wrong.