- Mon, April 11 2011
- Filed under: Fundraising essentials
I spend a lot of time on this blog talking about how much words matter.
We need to choose words that stir the imagination, spark emotion and transport with story.
Here’s a video, sent to me by Rachel of the Parent Infant Center, that shows this well. The words the woman puts on the sign at the end of the video are impossible to ignore. Why? They forge an emotional connection between the experience of one person with that of another. They make the passersby relate in an entirely different way to what and whom they see.