- Fri, February 13 2009
- Filed under: Marketing essentials
This week, I flew on Virgin America. It was UNBELIEVABLE. A cool, space age-looking interior. A power plug for your laptop under your seat, in economy. Internet access on board. Your own TV on the seat with live television and loads of movies. Hungry? You just tap on the seatback screen and order whatever you want, whenever you want. The flight attendant brings it right to your seat. All for less than $300 for a roundtrip flight from DC to San Francisco.
So let me ask you something, are you going to think about flying Virgin America next time you fly?
Let me ask you something else: have you seen any ad lately that got you as interested in the airline as I did?
I’ve spent a lot of time in my speeches lately talking about how important the messenger is in marketing.
Sometimes, the messenger IS the marketing.
If a company or organization is the messenger promoting themselves, that’s one thing.
If your friend or neighbor professes love for that company or organization, that’s quite another.
Now is the best time in the world to get people other than your employees to talk about you. It works way better. For prompting action of any kind.
And it’s free. I didn’t get a dime from Virgin America to say how much I like them, on this blog or when I was emailing friends on board (saying how great it was to be able to work and communicate at 35,000 feet.)
Being extraordinary gets people to talk about you, so treat your audience like Virgin Airlines passengers. Those valentines (the people who love you) will do you the great favor of proclaiming their affection far and wide.