Video: The best and worst of branding and the rewards of risk
- Sat, April 16 2011
- Filed under: Branding
I’m a fan of Morgan Spurlock, the documentary filmmaker of Super Size Me fame. He has a new documentary on branding. To make the film, he let brands buy product placement throughout the documentary. The name of the film? The Greatest Story Every Sold. The reaction to his concept from ad agencies vs. feisty brands makes for a great story. He tells it here in his recent 2011 TED talk.
Enjoy this thoroughly entertaining speech on the good and the bad of branding—and get inspired to go big or go home.
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