Tips on how to handle social media failure
- Sun, June 12 2011
- Filed under: Social networking and web 2.0
There’s an excellent SmartBrief post out on how to avoid social media slipups. Read the whole post, but here are the highlights as I see them. They come from a panel discussion at the BlogWorld and New Media Expo.
*Think prevention! Have trusted people in charge of your social media accounts, and make sure they use separate accounts and Twitter clients for their work vs. personal posts.
*Honesty is the best policy. Don’t craft elaborate fake-fan campaigns or flattering fiction. It’s usually detected and always backfires.
*Don’t bury your head in the sand if you mess up. If you make a mistake, go out and admit it right away, apologize and share what you learned.
*Try new things. Social media is still one big experiment. Try some new things and give them long enough to succeed - or fail. And when you fail, consider it a lesson in what to do next.
Good advice!
Comments
Nice post! I love your point about social media being an experiment. I try to always encourage people new to social media just to see what works for them and their organization!