I’m glad I found this website. For the past 35 years my Rotary Club has struggled to raise funds the traditional “pound the pavement” ways. I can certainly see the merits of launching fund raising activities online and will watch for ideas on how to do that.

Cheers.

Great points especially how donors don’t want to be treated like walking wallets.

Many people neglect to use online and offline strategies for fund raising.

Katya,

Many non-profits do not fully utilize their web “real estate” fully.  Just focusing on web sites, they are often out of date, hard to read, and even have multiple typos.  Definitely a lost opportunity.

Your point about donors not wanting to be treated like walking wallets is what it close to home for me.  “The Ask” is as much art as it is science to be effective without alienating a supporter, or making them think about that “wallet with feet.”

I just recently found your blog and enjoy your perspectives.

Best regards,

Dave

Hi Katya,

I totally agree with you about moving your marketing to email marketing as it does make it so much cheaper. I do this in my own work and I’ve been trying to change the minds of the charity I work with, I will use your blog as further proof this is a good thing to do. Thank you

Great article!!

We did a sort of mixed online/offline fundraiser event a few years ago and the great thing about it was that many of those who were a little hesitant to donate found our online presence and then decided to donate.

This article struck me. I’ve been trying to get into Offline Marketing, and I considered doing a JV with a charity, and your article has helped me, make a decision.

You make some good points, but I am doubtful of using email.  Lot of people may just have set up their email receivers to place email received such as this go to spam mail.

The potential to raise funds online are huge. I am sure affiliate marketers could actually make it profitable for themselves by promoting related products. Who cares if they are making a profit, as the long as the funds are going to the right people.

good advice. I am seeking ways to get for fund for the NGO I am working with. Surely your blog helps

I am very pleased to know some vaulabe points on fundraising.  thanks for sharing

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I totally agree with you about moving your marketing to email marketing as it does make it so much cheaper. I do this in my own work and I’ve been trying to change the minds of the charity I work with, I will use your blog as further proof this is a good thing to do.cast iron wok

Hopefully this helps out some of you who are looking to integrate online donations to your charities…

Online donations have become a very important piece to the puzzle and it has become almost expected that charities accept donations online.  Not only does it make the donation easier on the donor, but it is also saving the organizations time by eliminating the phone call, taking down donor payment information, recording the donation, and sending out a receipt.

Events.org (www.events.org) specializes in event technology but more relevant to this post, we also provide online donation websites that are customizable and come with reports for monitoring.

Speaking from my own experience in nonprofit planning, every org needs a way to take online donations.  It is not only faster, but it is more convenient, less time consuming, it eliminates the cost of sending out mail reminders for donations, plus very few people feel comfortable mailing in credit card information. 

Take advantage of online donations…if anything, think of the potential audience you could reach by sending out one web address.

Personally, I find the ease of donating online prompts me to donate more frequently.

I am very happy that i have read this post.  I am finding it very difficult ro raise funds offline. I hope this will help me a lot.Metal Roofing
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Promoting a fund raising event is more easily done online also. And many times with less cost than offline promotion.
Kris
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Thanks for the insight. Online outreach is an cheap way to market - and helps with the budget - we use this tactic all the time for our roof replacement marketing strategy.

Great advice, thanks for the great tips!