- Mon, November 21 2011
- Filed under: Marketing essentials
1. Do you need it?
People are inundated with newsletters. Is there something truly special in yours? How about simply sending out something useful to your audience? At Network for Good, we send out weekly free fundraising tips rather than a newsletter about ourselves. Our nonprofits love it! If you’re an organization focused on diabetes, how about weekly tips for managing diabetes?
2. If you have an e-newsletter, are you remembering the “e?”
You can’t just slap your print newsletter into a PDF, email it, and consider yourself the editor of an “e-newsletter.” Write to the medium. Online communications need to be shorter and formatted for the web. People skim online. They don’t read. Don’t make them download a PDF and turn pages on your computer. Grab attention with photos, short text and good stories.
3. Is it about you? Or your donors?
Your newsletter should not be about how great you are. It should be about how great your donor is! Make your donor feel like the center of attention. No one can resist reading about themselves – or about what they accomplished.