- Mon, June 25 2007
- Filed under: Marketing essentials
I’m back from lying on a beach for a week, and I want to thank my colleagues Jono and Stacie for writing such wonderful posts in my absence. You’ll be hearing more from both of them soon. (No good deed goes unpunished.)
Since I’m feeling recharged, I thought I’d share some of the energy. Here are three things you can do to recharge your marketing approach.
1.) Are you stuck in a storytelling rut? Try telling your story with three photos with interesting questions next to each. My friend Mark sent me the link to this great site, which tells this company’s story with intriguing photos and captions, which lead you through the site. I love it.
2.) Second guessing your marketing materials? Invite ten supporters to react to them on the call or through a quick survey, with a nice reward for their time and opinion like tickets to your next event, a picture drawn by a child your charity helped, etc. Nothing like a little research and relationship building rolled into one.
3.) Want your donors to be inspired? Give them a regular dose of it. Instead of an “newsletter sign-up,” ask your supporters to opt in for a “thank you of the week” email, written in the voice of people (or animals, or trees) they’ve helped. Just a short, personal note for their inbox. It’s far more interesting and compelling, and it builds loyalty and trust in your organization.