- Wed, October 25 2006
- Filed under: Social Media
When I lived in Ukraine, my Mormon nanny’s boyfriend was a famous local radio personality. (He was Mormon too.) He had a radio show of celebrity gossip that translates into the name “Starsick,” the Ukrainian term for celebrity-obsessed. Max (that is his name) was basically the Ukrainian Mormon radio version of Perez Hilton.
I’m wondering if my
five readers here on this blog are feeling starsick about now. Please bear with me, though, and I’ll try to make it worth your while.
The best advice I have for people who want to use web 2.0/social networking stuff to promote their cause is to use the Internet to make it easy for your supporters to be your advocates. Make them celebrities for your cause.
Seth Godin calls this “Flipping the Funnel.” Let your supporters hold your megaphone for you and your message will be amplified many times. They are celebrities among their families and friends, and they can be great spokespeople for you!
So how do you do it? Right now, if you have never done it before, use the web to find and listen to people who could be your biggest supporters. Go to Technorati, a search of blogs, and type in things relevant to your cause. Check out all the bloggers talking about your issue! Develop a relationship with them. Ask them for ideas and input, and you can see if they will tell their readers about your work. Why create a blog when there are bloggers out there talking about your ideas already? They are celebrities in their spheres, however small.