- Thu, January 24 2008
- Filed under: Marketing essentials
1. We’re not our audience
Check that appeal/letter/message before you send it. Is it focused on you or your audience? The correct approach: focus on, respect and engage the audience first.
2. Our audience doesn’t think like us
Check how you make your organization/services/information accessible to people. Is it presented to match your org chart or the mindframe of your audience? Correct approach: you guessed it, the latter.
3. Our audience doesn’t take action without guidance
Check every communication with your audience. Does it make it clear what you’re asking them to do and why? Is your “ask” unmistakable? Make sure it is.