The supporter as celebrity
- Tue, October 24 2006
- Filed under: Social networking and web 2.0
Just in time for my “your supporters as celebrities” theme this week, our esteemed colleagues at DATA and the ONE Campaign today bring us this PSA.
Here’s what I like about it:
1.) It suggests everyone can be a celebrity for the cause of making poverty history. George Clooney and other celebs are side by side with people like you and me, standing up to vote for what they care about. It suggests that I’m in famous company when I take action. Network for Good agrees; in fact, we’re launching a campaign next month that encourages everyone to be a celebrity for their cause. And we’ll give you cool tools to do it! I really like this aspect of the ad.
2.) It is close to one clear call to action. But it could be closer. The ad says “Please vote. ONE.org.” I’m a bit lost between the relationship between November 7, ONE and my vote. It sounds like I should vote at ONE.org instead of at the polls. I think the home page of ONE could make that a little simpler given the comments on YouTube. I realize they may want me to “vote” to support ONE too, and give ONE my email address, but that confuses matters in this context. I’m a big believer in one ad, one message!
3.) It’s open. ONE put its ad out there on YouTube where people could react. They let people make whatever remarks they wanted, however snarky, cynical or sentimental. That’s the right thing to do. It makes people feel you’re authentic and willing to engage in two-way conversation rather than sticking to controlling, one-way selling. And it gives you great feedback to fine-tune your messages and materials. It’s like one big focus group!
Comments
I like it too. I wanted to keep watching it to see what famous celebrity would show up next. Good “sticky eyeball” value and it’s a great cause. Thanks for sharing this with us.