- Thu, August 09 2007
- Filed under: Fundraising essentials
Admit it, this puppy (by sandydg350762 at flickr) made at least 80% of you think, “awww.”
A picture of a puppy moves us more than news about people than millions in Darfur. Just ask Jeff Brooks who explains why in his Save the Darfur Puppy post (from the NYT’s Kristoff.)
A single face (especially the one here, which is canine) is more easy to feel for, connect with, and support than abstractions, numbers and doom and gloom.
So it is not news that puppies are cute, or that they get our attention. What IS news is the people who love puppies are amazingly good evangelizers, it seems. If you got to our Six Degrees top fundraisers page, you will see that the vast majority of the top six fundraisers have the puppy factor. I think the reason is simple - for animal-related causes, it’s very easy to come up with great photos and compelling stories that connect with a broad group of people.
So what do you do if you don’t have the puppy factor? You can still put a face and a story front and center in all your work.
I get this question so often - and am so eager to show how it can be done - that here at Network for Good, we’ve hired a writer who’s written feel-good stories for publications like People to put a face to the story of some of the nonprofits using Network for Good services. These organizations have struggled to put a face on their work, and we’re going to show how it can be done, even for the most process-oriented, abstract and esoteric causes! Stay tuned.