- Thu, December 11 2008
- Filed under: Marketing essentials
1. INSPIRATION: to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need.
2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world.
3. INTIMACY: to close the deal, make it personal. Or get a messager they know and love.