The List: What’s In and Out for Nonprofits in 2011
- Sun, January 02 2011
- Filed under: Marketing essentials
According to the Washington Post’s annual In/Out List, celebvocacy is out and pundraising is in.
Here is The Rovner-Andresen In/Out List of philanthropy, nonprofit marketing and fundraising… courtesy of Mark Rovner of Sea Change Strategies and yours truly…
In: Hitting it off with donors
Out: Hitting up donors
In: Fundraising basics
Out: Fundraising gimmicks
In: Metrics that matter
Out: Metrics that are easy to obtain
In: Integrated communications
Out: Multi-channel communications
In: Appropriate use of technology
Out: Maximum use of technology
In: Speaking from the heart
Out: Speaking from the left brain
In: Narrative
Out: Bullet points
In: Microdonations
Out: Macrodonations and The Giving Pledge
In: Participation and mingling
Out: Preaching and monologue
In: Looking for Friends on Facebook
Out: Looking for Fans on Facebook
In: Social Networks for Social Good
Out: The Social Network
Comments
Isn’t it unfortunate how the ease of getting the metrics and their value seem to be inversely proportional?
That’s the truth!