- Thu, February 16 2012
- Filed under: Marketing essentials
People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible. You are giving people the ability to change lives, the gift of attachment to others and the benefit of being part of something bigger than themselves.
(If you don’t believe me, just check out these personal mini-stories about Generosity Day!)
One of the best ways to make this connection visible and powerful is to include your audience in your story.
Here’s a great example of that principle in action from Neuromarketing’s Roger Dooley. St. Bonaventure University uses Facebook Connect to render their online experience for prospective students deeply personal and highly connected.
Check out the site yourself here, but some of the fun ways they connect with prospective students include: creating a college ID with your photo, describing how far the college is from where you live, and referencing how it will be to transition from your exact high school. You become part of the story—and a student in spirit. Nicely done!
How can you bring your community into your story? You should. After all, we’re all part of the same big narrative of changing the world for the better.