Great, simple post, Katya. If folks in our sector understood this simple concept and really acted on it, I believe they’d raise lots more money. Another organization that I feel does make a good effort in all four ways you list: Charity: Water. http://www.charitywater.org/

They aren’t a client of mine…just a group that I feel good giving to and who cause me to feel great & connected in return.

Yes, Charity: Water does an amazing job on all four.  You are right!

I like how malaria no more visually tell you a story with graph like graphics.

You’re precognitive thinking has you quickly engaged. 

Thanks for sharing.

Wow! So, so true.

Thank you for this information.

Donors are people too. People should be appreciated as if someone gave you a personal gift. Taking that shift in perspective, why wouldn’t there be a shift?

Indeed! So true!!

Communication is all about connecting with your target audience. Who are they? And what do they really really want?

Also at BrandOutLoud we believe that developing a professional set of communication tools is all about identity: knowing who you are and what you stand for. Though a genuine, convincing and authoritative message to the world you will attract a broader audience and enhance your impact.

www.brandoutloud.org

Fantastic post.

You have helped set my strategy going into 2011.

Thanks

All success
Dr.Mani
CHDinfo.com

This is so simple and interesting.  There seems to be this general attitude amoung charities that people should be giving solely for the sake of giving.  While this is true, I find it interesting that many charities fail to stay connected and form relationships with their givers.

I think you are being slightly over-critical here, have you actually asked any of your patrons what they feel after they have contributed?