- Sat, September 12 2009
- Filed under: Marketing essentials
After Brianna Karp was laid off a year ago, she ran out of money. And moved into a camper. As started blogging. She writes the Girl’s Guide to Homelessness about her experiences. Now CNN, Elle Magazine, and media the world over are writing about her. Here’s the blog, called Girl’s Guideto Homelessness: You may be homeless, but you don’t have to be a bum.
Her efforts have led to a sometimes editorial gig at Elle. Don’t miss her post for Elle on thrift shop fashion.
This is just the latest in a long line of proof that when it comes to social issues, outreach and onprofit marketing, messengers matter. Real people rule. And stories stick.
Please: reconsider your next outreach piece. Don’t make it just about the numbers, the scale or the policies. Make it about people, and let those people tell the story. Authentic messengers capture the attention of the world in a way your own promotional efforts never will.
(No excuses! If you’re worried about anonymity for those you help, let your front lines people be in the spotlight.)