The difference between marketing clutter and true connection
- Mon, May 21 2012
- Filed under: Marketing essentials
If you want to break through the marketing clutter, stop being a part of it.
Cartoon by Tom Fishburne, who inspired this post.
What do I mean?
Just because you’re in nonprofit marketing, you don’t need to sound like a marketing claim on a store shelf.
Stop saying what people expect: that you need money, that we should give, that your cause is the best. If that’s all you have to say, you might as well be selling soap.
Start saying what really matters: that you have a story that touches us, that we can become a part of it, and that together we can change the world.
Don’t write like you’re making a brochure. Write like you’re making a difference.
Comments
Katya -
I have been following your blog for some time now, and just want to say thank you. I have learned more from your daily insights and the talented marketing folks you have pointed your readers to than from any seminar or class I’ve ever taken. The best part is, by reading your blog on a daily basis, I keep marketing in the forefront of my mind as I go about my job. I’m a nuts and bolts kind of gal, and find marketing efforts exhausting. But often enough I find myself inspired to try new approaches because of something that appears in your blog. I loved today’s posting and have subscribed to Tom’s weekly cartoon. But I particularly like your closing message. I’m typing it up in a giant font and sticking it on my office wall. Thank you.
Susan,
Thanks so much for your incredibly nice email! You made my day. When I get messages like this, it makes all the work of blogging worth it!
Katya