- Fri, May 22 2009
- Filed under: Marketing essentials
I get asked the following questions all the time:
Should I do Twitter? Should I invest in PSAs? Should I redesign my website? Do I need rebranding?
And I always answer the same way: I don’t know, it depends.
It depends on:
1. Who is your audience
2. What you want them to do
3. Where they are/where their attention is focused
Don’t ask questions about tactics till you have strategy. That’s backwards. It will really mess up your marketing efforts.
PS: A nice post on this topic related to social media is here: “There is no social media toolkit.”