- Tue, October 18 2011
- Filed under: Marketing essentials
This is just too brilliant not to share. Tom Fishburne is so smart.
So what are the 7 deadly sins of fundraising? What would you say?
Sloth: Whatever we put in last year’s appeal
Envy: Silicone wristbands! Because it worked for Lance!
Greed: Forget the thank-you note - just send another appeal!
Gluttony: A whole bag of Oreos will help you write the appeal
Lust: Buy fancy shoes when the annual appeal worked - you deserve it!
Wrath: Put 100 statistics in your appeal to lapsed donors
Pride: It’s going to be a great fundraising season. Everyone loves us!