Spinal Tap liked 11% milkfat, yes?

Want to surprise your audience into paying attention?  Here is a great example.

Suppose you’re trying to sell milk in a way that is cooler than those mustaches, which are getting old.  How about irony?  How about shades of Spinal Tap and a retro young ironic hip cool vibe?

How about… putting milk inside a guitar?  In the hands of a musical phenom by the name of White Gold?

Talk about zigging instead of zagging… You’ve got to love this Got Milk? campaign for California.