- Fri, February 24 2012
- Filed under: Advocacy
All the presidential election drama dominating the news has me thinking about how we influence politicians and policy makers. So does a presentation I recently heard from Brad Fitch, author of the Citizen’s Handbook.
Namely, how do you become a more persuasive advocate? Can you make a difference for your issue?
Here are some key things to think about, based upon Brad’s recent research and tips on effective advocacy.
1. Remember that you and your supporters are more influential that you realize. Elected officials care about re-election, so they listen to constituents.
2. The more individualized and personal the approach to policy makers, the more effective and influential it is. A personal visit or personalized note beats a form letter.
3. Persistence pays off. Squeaky wheels get the grease.
4. Appeal to the head. Policy makers are wonky, so make a clear case for why you hold a position and have the data to support it.
5. Appeal to the heart. Tell a good, personal, emotional story. It will stick.
6. Appeal to health. Political health, that is. Show how your issue affects that official’s constituency directly.
It’s an election year, and you have a voice. Use it for your cause!