Show, don’t tell, if you want a following
- Tue, January 20 2009
- Filed under: Marketing essentials
Yesterday, I took my daughters for a cold snowy walk in Rock Creek Park here in Washington DC to pick up trash. We wanted to do something to feel of service, and we didn’t have to walk far to pick up an entire bag of garbage. Apparently there are a lot of beer drinkers in the forest with a predeliction for Budweiser.
The best thing about the experience was the many walkers and runners who stopped us to thank us for what we were doing.
It reminded me:
If you really want to move people, be the change you want to see. Good nonprofit marketing is about showing, not telling. It’s about acting, not instructing.
If I were trying to get people’s attention for my cause right now, I’d make very public the good I was doing. When people see it in action, it’s hard for them not to be a part of it.
Just look at what happened today.
Comments
I look short posts that send a strong message. Take action and then show people what you do.
Very well done
Great lesson.
Sometimes we can’t always show first hand and live as you did but we can be creative by using video or pictures (a picture is worth a 1,000 words) in order to help people understand why we do what we do.
Besides perfection is in the details!
That is a great example for your kids and the people around you. I bet DC was messy after the early part of this week. Nice of you to help with the clean-up!
Sometimes we can’t always show first hand and live as you did but we can be creative by using video or pictures
links of london
links of london bracelet
links of london charm bracelet
links of london sweetie bracelet
links of london bracelet
links of london earringst
Links London Ring,Links of London Rings
links london
ugg boot
ugg
ugg boots sale
ugg sale
ugg australia
cheap ugg boots
uggs
cheap uggs