- Tue, January 20 2009
- Filed under: Marketing essentials
Yesterday, I took my daughters for a cold snowy walk in Rock Creek Park here in Washington DC to pick up trash. We wanted to do something to feel of service, and we didn’t have to walk far to pick up an entire bag of garbage. Apparently there are a lot of beer drinkers in the forest with a predeliction for Budweiser.
The best thing about the experience was the many walkers and runners who stopped us to thank us for what we were doing.
It reminded me:
If you really want to move people, be the change you want to see. Good nonprofit marketing is about showing, not telling. It’s about acting, not instructing.
If I were trying to get people’s attention for my cause right now, I’d make very public the good I was doing. When people see it in action, it’s hard for them not to be a part of it.
Just look at what happened today.