Transparency as a Fundraising Tool

By Jono Smith

Hi everyone; I am the other guest-blogger who will be keeping the lights on while Katya is on vacation this week.

Every day here at Network for Good we see many great examples of nonprofits building trust with their audience through transparency. This example comes from across the pond from Save the Children UK.  Save the Children UK does a fantastic job of building trust with prospective donors right on their fundraising page by being crystal clear about exactly where donations go, and how they impact the beneficiaries on an individual level.

While Save the Children UK’s mission may be to find “lifelong answers to the problems children face,” donors are more likely to give when they know £3 will buy a didactic game used by disabled Bulgarian children for sensory and intellectual stimulation, and £50 buys 2 boxes of therapeutic feeding milk that contains all nutrients necessary in the treatment of severe malnutrition in an emergency situation such as Niger.