Robin Hood Joins a Book Club

I’m absolutely thrilled to announce that my book Robin Hood Marketing has been selected for the MarketingProfs Book Club!  I can’t wait to discuss and debate the Robin Hood Rules with you and all the MarketingProfs out there.  We’ll be answering questions like, “What do mattresses have to do with social change?” “How can the Marlboro Man help charities?” And, “How do you get donors to ‘Just Do It?’”

I have to confess, I feel a bit like the physics fan who comes to every Stephen Hawking lecture, only to have Stephen one day shout down from the stage, “Why don’t you come up and tell us what you think?” Marketing maven and Book Club leader CK was the one who called me up to talk, and I’m very flattered by the invitation as well as excited to learn from the great discussion that should ensue from the sharp thinkers in the MarketingProfs community.  Thanks CK for putting this together!

If you’re interested in discussing the book, I invite you to join the Book Club and start getting active in the MarketingProfs community.  I regularly read all the blogs and tips there, and I think they are worth your time.  A little incentive is that MarketingProfs is giving 50 of the Book Club members my book free – you can be eligible by signing up by Friday, October 12 at 5pm PST.  Details are here. 

But wait!  That’s not all…

***BONUS FOR YOU:  Social marketer extraordinaire Nedra Klein Weinreich is offering you a great Quick Guide to Changing the World as part of this edition of the Book Club.  You can download that right now at the Book Club.***