Read this if you market to teenage girls
- Mon, October 22 2007
- Filed under: Marketing essentials
There’s a fascinating YouTube channel where a group of young women critique the ads targeted to them. Hat tip to AdAge for this link. The videos are worth a watch for a few reasons:
1. They remind you: audience, audience, audience. Know your audience. Speak to your audience. Forget your audience at your own peril.
2. They show that your audience talks back. We’re in an age of unprecedented consumer control, and your audience will not sit quietly and obey your message. Your audience expects to have a conversation with you.
3. The 3iYing crew, who work as consultants, are on-target about what works: speaking to an audience’s values and being credible and authentic. Cheesy, disingenuous messages that miss the mark will get - and deserve - the flip.
Check it out:
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Comments
I think, for good sales there are polite unobtrusive consultants with good manners and knowledge of product. And certainly high level of spiritual development.
“New millenium girls” may be, like, intelligent but they, like can’t contruct a simple sentence, you know - like with a subject and verb without, like, tacking a dependent clause at, you know, the end
of a sentence. Maybe how they speak is so not a problem for some marketing writers but I’m just like….uh, no.
Louise, in the words of a teen, LOL. Yes, I had the same reaction but you know, audience is, like audience.