Passive is out, participation is in
- Thu, October 28 2010
- Filed under: Social Media
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We don’t want to spend all our free time passively watching TV any more. We want to create, share, engage - and technology lets us do that. (Clay Shirky’s new book is a fasinating contemplation of this trend - read it.)
So my question to you, nonprofit marketers: Is your outreach little more than information delivery? Then you’re the TV. Time to rethink that approach, because your supports are tuning out.
(Not sure where to start? Here Clay himself speak - for free - on November 18th in this amazing webinar.)
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Comments
Really great idea. thanks for shearing this great thinking.
Posted by alicia dwyer on 11/04 at 06:28 AM
I did not think that the majority of people passively watching TV. How is the use of the Web?
Posted by Jamie on 11/04 at 09:17 AM