- Thu, October 25 2007
- Filed under: Marketing essentials
The first time I ever saw P. Diddy, he was walking down the street in Park City at Sundance with an enormous scrum of photographers and fans following him every step of the way. He’s a serious celebrity, and he’s an attention magnet. Today comes news that P. Diddy (aka Puff Daddy aka Sean John) is also a marketer:
The multimedia mogul and CEO of Bad Boy Entertainment added another position to his resume today with his announcement to take on all brand-management decisions for Diageo’s Ciroc vodka, including marketing, advertising, public relations, product placement and events.
Don’t roll your eyes. P. Diddy knows marketing. His perfume is beating the pants off J.Lo’s and SJP’s brands. Here’s the thing. He could just sit back and expect everyone to buy Ciroc because Diddy tells them to. But he’s smarter than that. Here’s what he told AdAge:
I have ... learned how to engage people and inform them. People say content is king, but only when it’s content people are interested in. I can’t make 1 million people view nothing unless it’s tagged to something they like. That’s the only way people are going to pay attention to your content.
I should have called my book P. Diddy Marketing instead of Robin Hood Marketing. Listen to Diddy. It’s not about telling people to value your cause, it’s about tagging your cause to their values.
P. Diddy Marketing: audience, audience, audience.