Online = snack; Mail = meal
- Thu, January 22 2009
- Filed under: Websites and web usability
Don’t forget:
Things online should be short. People skim online.
Things offline often work better long - like fundraising letters.
If your home page is text heavy, you’re trying to serve a full meal to a snacker. Don’t do it. Save the purple prose for direct mail.
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Comments
Well, that was succinct!
Posted by .(JavaScript must be enabled to view this email address) on 01/23 at 04:53 PM
Katya - not only should it be short, but it should be an invitation to interact further. People DO skim online, but once they find something worth gorging on, they are willing to spend A LOT of time digging deeper.
Posted by steve cunningham on 01/27 at 03:36 PM