No one “likes” boring, forwards crap or tweets the self-congratulatory
- Sat, January 29 2011
- Filed under: Marketing essentials
Our nonprofit is really great. We need money. Like us!
One of the most common questions I get is, “how do I get more people visiting my website, signing up for my e-news, liking me on Facebook, and following me on Twitter?”
There are two simple answers.
1. Have great content. Repeat: have great content. People aren’t going to visit, read or pass on bad or boring content. It will NEVER, EVER happen. So start here: Joe Pulizzi’s 10 reasons your content stinks and how to fix it. (This is known as content marketing, but I think it’s just good marketing.)
2. Be generous—and lazy by sharing more than you create. Read and post other people’s content on your site. Herald thought leaders in your email outreach. Like other people’s Facebook stuff. Follow other people on Twitter. It makes you more popular and your job easier.
If you talk only about yourself and feature dull content, you’ll never get anywhere. It’s an immutable truth of nonprofit marketing and fundraising: Blah doesn’t go viral.
Comments
Great post…I’ll take this as my reference…it makes sense for me 
...I enjoy reading your thoughts.
haha, funny article. Greetings from romania! keep up the good work.
Katya, I think you hit the nail on the head here. What it comes down to is interesting, thought-provoking content (and lots of it!). That is ultimately what drives traffic to a nonprofit’s website or social media page. Thanks for the great post.
Thanks Katya for the shout out. You are correct…it’s hard to get much traction without consistent information that solves your customers’ pain points. Thanks again.