More great info on web analytics
- Fri, April 27 2007
- Filed under: Websites and web usability
Beth Kanter’s great post on web analytics is well worth a read today.
A highlight is this quote:
“Web Analytics packages are sold as if it’s an automatic coffee maker. In fact, it is more like buying a coffee plantation. You can still get your cup of coffee (eventually), but your going to have to stick your hands in a lot more manure than you ever knew.” Tom Cunniff - Yahoo Web Analytics Forum
Yes, it’s messy - but vital - to know who is coming to your site and what happens when they’re there.
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I found that quote from someone on the analytics forum list via the Analytics Evangelist Avinash Kaushik - he has book coming out . After reading his blog and articles with him, I finally began to grok analytics. Before, I was totally confused. I’m even excited by the topic now ...