More clutter-free marketing

Yesterday, I posted on techniques for cutting through communications clutter as part of a nonprofit marketing carnival.  Check out the full carnival here - it’s full of posts with great ideas and inspiration!

I especially agree with these folks:

R. Craig Lefebvre: “It’s no longer about getting attention, it’s about earning it. Once they find you, you have three seconds to engage them, or they’re lost - maybe forever.”

Nonprofits should be communicating with, rather than at, audiences, says Allison Fine. Focus on participation, not dissemination.

Posted by .(JavaScript must be enabled to view this email address) on 01/30 at 08:15 PM


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