More clutter-free marketing
- Tue, January 30 2007
- Filed under: Marketing essentials
Yesterday, I posted on techniques for cutting through communications clutter as part of a nonprofit marketing carnival. Check out the full carnival here - it’s full of posts with great ideas and inspiration!
I especially agree with these folks:
R. Craig Lefebvre: “It’s no longer about getting attention, it’s about earning it. Once they find you, you have three seconds to engage them, or they’re lost - maybe forever.”
Nonprofits should be communicating with, rather than at, audiences, says Allison Fine. Focus on participation, not dissemination.
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