- Mon, September 22 2008
- Filed under: Websites and web usability
I get a lot of inquiries during speeches and here on the blog about good websites. Which websites do I think are effective? Who has the right stuff?
These are hard questions to answer, because most nonprofit websites fall prey to “all about us disease.” They fail to be laser-focused on the audience. They forget to answer the question “how we can help you?”
Today, I was alerted to a website that does all these things right - and it’s from the government, no less. Bravo.
The newly launched healthfinder.gov has all the things a home page should:
-A big engaging visual focal point
-Clear calls to action (in this case, ways to get fit that are easy, clear and rewarding)
-A clear set of benefits for taking action
-Tools that help me
-Clever information-gathering mechanisms for the site owner - they are going to get great audience data from the quizzes on here
The only thing that’s missing is a way to take these cool tools and share them or post them on my blog or Facebook page. But I’m told they are planning widgets soon.
This is great stuff. Unlike the dreadful redesigned food pyramid, which I panned in my book, this is health advice I understand and want to use.
Follow this model. It’s going in my next speech.