Merry Christmas and happy fundraising this week!
- Sun, December 25 2011
- Filed under: Fundraising essentials
I hope you’re enjoying your holiday - and that you know the coming days are not a time to take a vacation from fundraising. Sorry, but it’s true!
Late December is the season of philanthropic procrastinators who want to get in their donations by the end of the tax year. A third of giving online happens in December, and 10-20% of all the giving in the year happens the last two days of the month.
Ask for donations 2-3 times in the coming days. It works. Repetition drives top-of-mind awareness, and you want that visibility when people are making their year-end gifts online.
And on December 31, send that email first thing in the morning. Giving peaks midday and early afternoon!
Comments
Merry Christmas and have a peaceful Happy New Year!! On this holiday time whatever you shared about fund raising essentials is crucial and I like to read it. Thanks and enjoy holidays. 
Thanks Katya. A good positive end to the year.
Does the 10-20% of all giving you mention refer to online giving or all (online and offline) giving? Thanks.
Thanks. Thought that must be the case. Have shared and linked to this via Twitter.
One comment about these statistics. In the years cited above, Dec. 31 fell on a weekday. We find that our weekend giving is very soft. So, I am sending out emails on the 30 and 31st.
We wish you a very Happy New Year to every one. God Bless you and your families.
I also request you to kinldy support unfortunate children in India with a small donation through the above project to give them New Hope.
HAPPY NEW YEAR