Marketing to moms

This is hands-down the best viral video I’ve seen for marketing to Moms, courtesy of my friend Katita. 

It’s enough to make you want to drink a Zima.  It is a very clever attempt at rebranding for my demographic.

Posted by on 04/23 at 08:56 PM


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  1. 2e964cdc883e81aff6a9

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    Tracked on: 2e964cdc883e81aff6a9 (69.59.28.145) at 2007 10 09 11:56:39
  2. Pimp my minivan

    Via Katya's blog. It is the year of the mompreneur, the mommy blog, mommy power.  They're savvy, their hip, they prioritize motherhood.  m/ And marketers are paying attention.  But most of all ... I just Can't. Stop Laughing.  Check it. 
    Tracked on: Chepooka (69.16.197.13) at 2007 04 24 11:22:49

    3. Comments


    Super. Cool, They are creating super car!!! smile

    Posted by Nimbus  on  04/24  at  12:27 AM

    Wow, my van is famous! I’ve got the same look, right down to the french fries.

    Posted by Shannon Nichols  on  04/24  at  06:12 AM

    Thanks for the laugh.  On a serious note, it makes me think more about marketing to moms and how that will play out in the 2008 elections.  We’re obviously a major demographic, so how will the politicians craft their messages to talk to us?

    Posted by Shelley Wagner Booth  on  05/01  at  01:00 PM
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