- Thu, April 12 2007
- Filed under: Marketing essentials
Here’s a great comment to my post yesterday. Listen to this story from Chas Grundy:
For our summer camp, we struggle each year to find staff. Last year, we ran with a skeleton crew, barely enough to handle the number of campers.
This year, we have a full staff. The difference? Online job applications. In the past, they had to request an application, then fill it out and mail it back. This year, they can just apply online. We’ve already had three times as many applicants as we have positions.
Convenience goes a LONG way. Promote your organization all you want, but success relies on a call to action and an easy way to act.
I could not agree more. Are you making it easy for people to work for you or volunteer for you? If you don’t already, do this one thing:
Register your volunteer opportunities on an aggregator’s site, so people can find you easily and sign up quickly. Check out VolunteerMatch or Idealist, for example. When you post an opportunity on these sites, you’ll also appear on the White House volunteerism site, USA Freedom Corps, because it draws from aggregators like these.