Makeover magic: Nonprofit newsletter before and after
- Mon, April 04 2011
- Filed under: Fundraising essentials
The Showcase of Fundraising Inspiration and Innovation (SOFII) is a great website that showcases strong fundraising. It’s an excellent place to visit if you’re in search of ideas.
They just posted a revamp of a nonprofit newsletter from Ireland. My favorite part of the “after” version is that the lead story that practically springs off the front page. You read the first few sentences, and you’re absolutely absorbed. The designers describe their color and layout choices - all good - but I think the real magic is the way story and the words of the people helped become the centerpiece of the piece. Also note, the donor is brought into the story from the start: “Read how it’s turning out, thanks to you.”
Before version:
After:
Check them out here.