Let’s give a hand to… brandraising
- Thu, May 20 2010
- Filed under: Branding
We loooove our hands-related logos in the nonprofit sector.
It reminds me of something Chris Forbes, of the upcoming Guerrilla Marketing for Nonprofits, ironically posted on Facebook this week: “Good idea for a nonprofit logo: Use a globe, Comic Sans Font and it’s gotta have a heart in it someplace.”
Yes, we are not always original.
Branding has to be better than this!
And it is. This week, Brandraising author Sarah Durham and branding expert Nancy Schwartz discussed with me what branding really is (not just a logo) and how you can do far better with branding.
The key takeaways?
It’s not your logo.
It’s the intersection between what you stand for and what your audience perceives.
And you can do a lot to improve it by focusing on the entire experience your organization delivers.
Check out the conversation here. The audio link is at the bottom of the page!