- Wed, August 27 2008
- Filed under: Marketing essentials
On NPR this morning, I heard an unusual story about New Orleans - it chronicled the way people’s lives and life outlooks are improving there on this anniversary of Katrina. The relatively rare reporting of good news was probably great news to people in New Orleans:
After hearing so many of the positive changes and innovative projects post-Katrina, we’ve decided enough is enough. It’s time to put an end to the negative press in mainstream media. We know that the levees broke. We know that our city is dysfunctional. We know that. But do you know about Prospect.1? Or about the influx of young professionals into New Orleans? The world needs to know about the NEW New Orleans. And to quote Brad Pitt, “If you’re going to rebuild something, why not rebuild it right?” Amen brother.
This is the sentiment behind New Orleans 100, an effort to highlight the most innovative and world-changing ideas to take root in the city since Katrina. All Day Buffet, which is leading the effort, is working via social media to spread the word about these ideas and to “combat top-down media during the anniversary of Hurricane Katrina.”
Here’s what I like about this effort:
-It’s a list (and lists are always good, sticky ideas)
-It’s collaborative and celebrates many organizations
-It’s specific and tangible
-They did a nice pitch to me as a blogger
While we’re on the topic of Katrina, if you’ve never read it, check out the White Paper we did here at Network for Good on disaster giving. It shows how it fast - and fleetingly - people give in response to a crisis.
P.S.: I hope Gustav stays away.