“It’s because of you” letters
- Sun, November 09 2008
- Filed under: Marketing essentials
A great comment from Maya Enista of Mobilize.org from the session I just blogged about here at Independent Sector. (That Maya is dynamite, BTW.)
In communicating with our supporters, she said we need more “it’s because of you letters.”
For example:
“Dear xyz, You said xyz at a Town Hall. Here’s what we did. This is what we accomplished. Look what you’ve done!”
This is how we build our base, she pointed out.
I totally agree. Totally.
It’s not about the “I need you because I have no funding” letters.
It’s about the “It’s because of you” letters.
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