- Sun, November 09 2008
- Filed under: Marketing essentials
A great comment from Maya Enista of Mobilize.org from the session I just blogged about here at Independent Sector. (That Maya is dynamite, BTW.)
In communicating with our supporters, she said we need more “it’s because of you letters.”
“Dear xyz, You said xyz at a Town Hall. Here’s what we did. This is what we accomplished. Look what you’ve done!”
This is how we build our base, she pointed out.
I totally agree. Totally.
It’s not about the “I need you because I have no funding” letters.
It’s about the “It’s because of you” letters.