- Fri, July 22 2011
- Filed under: Marketing essentials
Some of the best advice I ever heard was from Seth Godin, when I interviewed him for this webinar (it’s free because Seth is generous). He said: Be generous when you’re hungry. It’s difficult to be generous when you’re hungry. Yet being generous keeps you from going hungry. Hence the conflict.
I try to remember this every day.
Here’s the refrain I created for myself:
Generosity inspires generosity, so I’ll give when I’m hungry.
It’s not what I need, it’s what I provide.
I’m in the business of giving, not extracting.
I’ll focus on the resources I have, not those I lack.
I’ll care about relationships, not transactions.
True partnership creates prosperity.
Okay, so maybe you think I’ve gone all new-agey. But I absolutely, positively swear by this mantra. If you are focused on what you do for others, you become a great marketer, a stellar fundraiser and an all-around nice person. Money starts flowing and people feel fulfilled. Where you get into trouble is when you shrink into the space of your own need and hit people up for money. Everything and everyone becomes scarce. Hungry leads to hunger.
Own the great space of what you give rather than the tiny territory of what you need. The former is a much more fertile place to make a life.