- Wed, July 21 2010
- Filed under: Marketing essentials
Taglines are tough. Try to sum up your essence in a few pithy words. It’s hard! It feels like telling your life story in a haiku.
So Nancy Schwartz comes to the rescue with her inspiring annual tagline awards - and a pithy summary of how to write a great tagline: make it snappy! Let people know within two seconds what your organization does and how it helps them!
As Nancy says:
Too many nonprofits don’t have a tagline because they can’t craft one that works, or, even worse, they use one that doesn’t work very well. That’s 72% of all nonprofits according to a recent GettingAttention.org survey.
If that’s you, Nancy 2010 Tagline Contest for Nonprofits will inspire you. Nancy is a nonprofit marketing expert, and she’s hosting the third annual Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies).
This year there are three new categories —Special Event, Fundraising Campaign and Program (product, service or other program) taglines—in addition to Organizational taglines. You can enter up to four (4) separate taglines—one for each of the award program’s categories: your organization’s tagline; a tagline for any program operated by your organization; a tagline for a fundraising campaign; and a tagline for any special event your organization produces.
All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late fall. It’s the only complete guide to building your org’s brand in 8 words or less—filled with how-tos, don’t-dos and models.
Enter today—the deadline for entries is July 28.
Go for it.