Is your tagline a winner? Find out with the Taggies! And make it snappy.
- Wed, July 21 2010
- Filed under: Marketing essentials
Taglines are tough. Try to sum up your essence in a few pithy words. It’s hard! It feels like telling your life story in a haiku.
So Nancy Schwartz comes to the rescue with her inspiring annual tagline awards - and a pithy summary of how to write a great tagline: make it snappy! Let people know within two seconds what your organization does and how it helps them!
As Nancy says:
Too many nonprofits don’t have a tagline because they can’t craft one that works, or, even worse, they use one that doesn’t work very well. That’s 72% of all nonprofits according to a recent GettingAttention.org survey.
If that’s you, Nancy 2010 Tagline Contest for Nonprofits will inspire you. Nancy is a nonprofit marketing expert, and she’s hosting the third annual Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies).
This year there are three new categories —Special Event, Fundraising Campaign and Program (product, service or other program) taglines—in addition to Organizational taglines. You can enter up to four (4) separate taglines—one for each of the award program’s categories: your organization’s tagline; a tagline for any program operated by your organization; a tagline for a fundraising campaign; and a tagline for any special event your organization produces.
All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late fall. It’s the only complete guide to building your org’s brand in 8 words or less—filled with how-tos, don’t-dos and models.
Enter today—the deadline for entries is July 28.
Go for it.
Comments
What a great idea to see if your taglines are working! Thanks for sharing!
What a great concept I love your dedication in bringing NPOs to success you really do an awsome job
We discussed a tagline at WRWA (Wisconsin Regional Writers’ Association) and spent hours debating and nothing got done. Disheartening. Your advice will be helpful for future efforts.
The 2010 Nonprofit Tagline Report should make it worthwhile entering the competition.
The deadline for entries is only 3 days away now so I need to get organized and get my entry in.
Gotta agree.
I find it really hard to find very good catchlines.
Got to try your idea to see if it works out right.
Great idea for a contest 
I think that some of the best of the best taglines were born from a great 30-sec elevator speech!
And don’t forget about rhyming. Taglines that rhyme are much easier to remember and can be more effective.
Tag Lines are tough…hopefully after reading this article I will come up with a better one. Thanks
Your article makes me realize how much I need to work on my tags. I’ll have to try some out with some friends, and see which ones stick.
Awesome post, tag lines can be tough, but they are essential, especially on the website. Online it’s been proven you have 3 seconds to grab someone’s attention and the fastest way to do that is with a benefit laced tagline. So while it can be tedious it’s worth it!
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