- Thu, July 21 2011
- Filed under: Fundraising essentials
I’ve been reading Lynne Twist’s wonderful book, The Soul of Money. I recommend it: It’s a wonderful set of reflections and stories that weave lessons that are part spiritual, part self-help and all fundraising. Twist’s take on money and giving and life was deeply enlightening and inspiring to me. It made me happy.
If you’re having a bad day, read what she says about her work fundraising for The Hunger Project:
Fundraising to end hunger wasn’t just a job or a fad or a political statement for me. It was an expression of my own soulful commitment, and as such, I could only do it in a way that would call on people to reconnect with their own higher calling, or soulful longing, to be the kind of people they wanted to be, the kind of difference they wanted to make, and see how they could express that with their money. So rather than feeling that fundraising was a matter of twisting arms for a donation or playing on emotions to manipulate money from contributions, it became for me an arena in which I was able to create an opportunity for people to engage in their greatness.
So well said.
We aren’t here to extract money from people. We’re here to give people the chance to do wonderful things in the world. What a gift of a job.