If it doesn’t have a pulse, keep it off your home page
- Wed, July 13 2011
- Filed under: Marketing essentials
Yesterday, I joined two experts in reviewing a bunch of websites during a webinar (which I’ll post here tomorrow.). I noticed that a surprising number of causes feature big images of buildings on their home pages. That is not how you want to visually tell the story of your organization. If you want to connect with people, be human. No one wants to be friends with a building. Brick and mortar will never match a pulse when it comes to moving people. Abstract concepts will never match a heartbeat.
If it doesn’t have a pulse, it doesn’t belong as the central image or centerpiece of your home page. Or your appeal. Or your brochure.
Comments
What if your organization’s mission is saving historic buildings?
Good question! Cindy, you can show a building, but show people in it or near it. Or have moving quotes of people talking about it. Be sure you find a way of making clear what gives buildings soul are the people who created them and those that walk their halls.
Thanks so much! We’re trying to do that in general - show people plus buildings - but we tend to fall back on our standard building shots for the home page, so this is a great reminder. Thanks!