- Wed, July 13 2011
- Filed under: Marketing essentials
Yesterday, I joined two experts in reviewing a bunch of websites during a webinar (which I’ll post here tomorrow.). I noticed that a surprising number of causes feature big images of buildings on their home pages. That is not how you want to visually tell the story of your organization. If you want to connect with people, be human. No one wants to be friends with a building. Brick and mortar will never match a pulse when it comes to moving people. Abstract concepts will never match a heartbeat.
If it doesn’t have a pulse, it doesn’t belong as the central image or centerpiece of your home page. Or your appeal. Or your brochure.