- Fri, April 01 2011
- Filed under: Writing
How to be intimate:
Have a distinct audience in mind when you write. Reading a bad message is like listening to a dry lecture to 600 people. Reading a good message is like reading a letter someone sat down and wrote, just for you.
How to be simple:
The number of messages we use is inversely proportional to the number that is remembered. If we try to say too much, we end up saying nothing at all.