- Mon, May 09 2011
- Filed under: Fundraising essentials
Causes.com recently launched a new Facebook Page tab that helps nonprofits inspire their online supporters to give. More than 700 nonprofits adopted the tab in the first week, indicating just how excited nonprofits are to tap into peer-to-peer fundraising on Facebook. Here’s a guest post from Susan Gordon at Causes, explaining how their tool can help your cause.
With the new Causes tab, nonprofits can feature a general fundraising appeal
or a specific Causes Fundraising Project.
If you’re ready to jump-start your social media fundraising, I would suggest starting with these three steps:
1. Add the Causes Tab to your Page (note: you can rename the tab so it says “Give” instead of “Causes” and/or make it your default tab). The Causes Blog has step-by-step instructions for adding the tab and customizing it.
2. Create a Causes Fundraising Project so you can tell a clear story about what impact their donations make. Hundreds of nonprofits have created and funded projects through this tool since it was developed last year, totaling more than $3 million in new funding.
3. Promote, promote, promote! Send posts to your Page, Twitter, Causes, and other channels driving people to the Tab to donate and become a part of your community.