How to make your landing pages perform better
- Fri, April 24 2009
- Filed under: Websites and web usability
Some useful tips from DonorDigital on in a new “Landing on Gold” report you can find here.
The headlines:
-A horizontal gift string layout performs significantly better than the vertical gift string layout on donation landing pages.
-Supporters with no online giving history respond better to more conservative gift string values than to a wide-ranging gift string (e.g. $35 to $250 vs. $35 to $1,000).
-Landing page copy that emphasizes your mission is critical to donor conversion. And putting too much emphasis on the tax benefits from giving may not matter all that much to prospective donors.
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Comments
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