Katya's Non-Profit Marketing Blog | How to make advocacy sticky

How to make advocacy sticky

Imagine you had to mobilize an audience of working moms to advocate for paid sick days - something that too few receive.

You could talk about the importance of paid sick days for the working mom. Yawn.

Or you could use humor and interactivity to relate to how moms experience this issue - which is by living in fear of getting ill and avoiding sick people like the plague.

I pick door #2.

So did RisingMoms. This is the first RisingMoms email (and they send too many) I’ve really liked - because it makes the issue sticky and VIRAL!

Posted by .(JavaScript must be enabled to view this email address) on 06/05 at 01:06 PM

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Comments

This reminds me of something someone once said about how good comedians make you laugh, but great comedians change the way you see things. It was an excellent example, thanks for sharing!

Posted by .(JavaScript must be enabled to view this email address) on 06/06 at 02:01 PM

A great idea! Both fun and clever as it gets you involved, yet at the same time educates you and encourages you/makes it easy for you to take action. In itself it is viral but it also makes it easy for you to spread the message - only a click away.

Posted by souleconomy on 06/09 at 01:34 AM

I always like to read something like this. That is usually a bit hard to find valuable information on the internet. And I found your post using Yahoo and I can say I the time spent was worth reading.

Posted by Reverse Phone Lookup on 05/14 at 03:19 AM

My friend emailed me your post URL. I thought it will be something not worth my time, but I was wrong. Will tell my friend thanks.

Posted by Download Movies on 06/02 at 02:28 AM