- Sun, November 27 2011
- Filed under: Marketing essentials
How can you improve your mission statement?
Get rid of all those jargony, intangible words!
Or, in the words of Dan Heath:
1. Use concrete language.
2. Talk about the why - what makes what you do matter?
Here’s more on that from Dan Heath. (It’s the all-Dan-Heath weekend here on the blog…)
At Network for Good, we recently tried to do a better job with our vision and mission statements to capture these principles. What do you think?
Vision: To unleash generosity, with compelling opportunities to do good in the world at every person’s fingertips.
Mission: To deliver the engine and expertise that organizations need to revolutionize giving and unleash generosity on a massive scale.